06 May Remote Home Remodeling in a Crisis
New Opportunities
Many families and individuals are rediscovering the importance of having a home that meets their needs and fulfills the vast majority of their desires.
As cities across the world cope with lockdowns, quarantines, and social distancing measures in response to COVID-19, there are more people spending time at home than ever before. Design professionals have an unprecedented opportunity to engage, develop, and build business relationships using remote tools that can help people transform their homes into the comforting sanctuaries they dream of.
Demonstrate Your Expertise
During these uncertain times, your business can boost its profitability by upgrading your remote business tools to build trust with customers and engage potential clients. Potential and existing clients are relying on you to be the solutions expert! As a design professional, you have the industry knowledge and insight that people are seeking. Take the lead to help them achieve their vision and a concrete action plan. Post pictures of projects on social media platforms, create “how-to” videos, offer free knowledge, and utilize industry networking groups to develop new leads.
US Cabinet Depot is a great resource and an industry expert. We are available to help you select quality cabinets for your customers and to keep you informed of industry trends. During these challenging times, our cabinetry professionals are focused on providing our dealers with products and services that continue to exceed expectations, all while we adhere to recommended CDC and governmental guidelines. You can count on our expertise so that you can be there for your customers.
Use Best Practices to Establish Trust
Now more than ever, safe and secure business interactions and transactions are of critical importance. Update your website with current SSL security certificates and offer reputable, alternative options for e-commerce purchases like Venmo and PayPal Business.
When you must have a face-to-face interaction, make sure that you are demonstrating respect for your clients’ space and are using best practices according to Centers for Disease Control (CDC) guidelines, including, social distancing, wearing appropriate PPE (personal protective equipment) like gloves, respirator masks, and shoe covers.
Open Communication is Key
Having access to a communicative, well-informed designer, general contractor, or builder helps to instill a feeling of reassurance during stressful times.
Initiate contact and engage with people virtually through text messaging, email, digital applications, and telephone. Be open to learning new tools like Zoom for organizing group meetings with multiple project stakeholders and hosting webinars. Using email campaign tools like Constant Contact email-marketing and Mail Chimp, which offer free trials and affordable pricing can help boost your ability to both generate and close leads.
Don’t be afraid to ask for referrals and consider buying paid advertisements on social media platforms like Facebook and Instagram to enhance your design business’ visibility. Keep your communications like social media posts, emails, and videos exciting. Sometimes the details of the home and office remodeling can seem mundane and boring, but a little enthusiasm goes a long way to making the process engaging and fun! Customers are waiting to hear from you and most of us have a little extra time on our hands!
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Remote Design Tools
Helping your clients design their dream kitchen, bath, and office space remotely is made simple with mobile apps like, Bubbli and the Magic Plan app. Both are powerful tools that allow design and remodeling professionals to create and plan spaces, obtain reliable room measurements, and share designs while remaining safely distant from projects. End-users can view, modify, and customize projects in real-time eliminating the need to visit project sites in-person.
Utilizing remote design tools can help position you as a savvy design business professional.
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Renovate Your Social Media Strategy
Engaging and sharing information on social media that your customers find important can boost your visibility and business and that’s exactly what you want to do at a time when people are socially distant.
There are several platforms that you can utilize to effectively engage with new and potential customers. One of these is YouTube – according to The Pew Center for Research, YouTube has become more popular than Facebook with 73% of adults regularly using the site to consume content. YouTube offers a platform for posting videos and Live Streaming to give viewers access to your latest project site, “how-to” instructional videos and the ability to offer virtual tours of your kitchen and bath showroom.
US Cabinet Depot’s YouTube page is a great example for you to see how tutorials and informational videos are essential. There are also opportunities to monetize your YouTube T.V. channel and live streams to earn additional income in an uncertain economy. To learn more about YouTube visit the free YouTube Creator Academy.
Reimagining your remodeling and design business using remote tools can help you keep your design business relevant, secure, and profitable in a crisis.
US Cabinet Depot can help support your remote operations with our online ordering system available 24/7, customer service assistance via chat, and curbside delivery. US Cabinet Depot is grateful for the opportunity to serve our dedicated dealers and we are committed to continuing to keep our business moving forward for them!
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